Harley-Davidson tabs BIMM for CRM
Citing a need to cultivate ongoing conversations with its existing customer base, Harley-Davidson Canada has reached out to BIMM to develop CRM work for its storied brand.
"Each and every person who purchases a Harley is granted access to the exclusive H.O.G. club," notes Roehl Sanchez, Chief Creative Officer at BIMM. "Most loyalty programs are designed to build loyalty to a brand. But in the case of Harley-Davidson, it's a question of doing justice to the strong affinity that already exists between riders and the brand."
"The real trick is to go new places while also respecting and safeguarding a treasured brand with almost 100 years of history. It’s the kind of challenge we relish."
BIMM hits the road
On Sunday, May 13th, a crew of intrepid BIMMers will be lacing up and pounding the pavement for the Sporting Life 10k. This annual run down Yonge Street helps raise awareness and donations for Camp Oochigeas, a summer camp for kids with cancer. And this year, 100% of proceeds from the run will go to Camp Ooch.
We may not break any speed records, but we’re gunning to win the advertising fundraising challenge. Care to chip in? You can show your support for Camp Ooch and track our progress by clicking here.
Big news, ladies and germs!
The launch of the Loblaws store at Maple Leaf Gardens was a massive success, thanks in no small part to launch creative developed by BIMM. The fully integrated campaign included a series of posters, extensive newspaper, a subway station domination, radio, direct mail, an in-store magazine and a web destination.
Print work took on the illustrated art deco look that was in vogue during the original 1932 launch of The Gardens. Its bold colours and striking design touted the innovative features of the store while cutting through the clutter like nobody’s business. Radio took on a 1930s newsreel style, with authentic details crafted from top to bottom.
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